Google could listen to background noise on your calls to serve ads

Source: NDTV

Google has patented the idea of analysing the background noise when a user makes a call to target advertising, The Telegraph reported Friday.

For instance, the system could detect if a user is at a concert via their GPS location. It would then deliver advertising for albums, instruments, or audio equipment.

Google has also been awarded a patent on technology that will serve up targeted advertising based on a smartphone user's environment. The web giant envisages advertising based on the local weather conditions, detected by sensors in a mobile device.

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