Ladies in red 'appear more attractive to men'

Source: Newkerala.com

London, Feb 27 : Red, which is the colour of passion, makes women seem more attractive to men by sending out subtle messages about how receptive they might be to sexual advances, a new study has claimed. 

According to scientists from the University of Rochester in New York, men really do prefer a lady in red because they are less likely to be rejected.

The finding of this study may help to explain why red is the hue most associated with love and romance in popular culture.

For the study, the researchers asked men to rate photographs of women framed by different coloured borders - and the same women in red were consistently rated more attractive.

The men were then shown women wearing shirts of different colours, and asked how receptive they thought the woman would be to romantic and sexual propositions.

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